Competitive Matrix
Score each competitor on weighted criteria to find the overall winner.
Your Company
Competitors
Evaluation Criteria
Add criteria and assign weights (1–10). Higher weight = more important.
Score Matrix (score each competitor 1–10 per criterion)
Add competitors and criteria above to start scoring.
SWOT Analysis
Analyze any company's Strengths, Weaknesses, Opportunities, and Threats.
Click a quadrant to add items
Positioning Map
Place competitors on a 2-axis map to visualize market positioning.
X and Y values: 0–100
Analysis Report
Auto-generated markdown report from your matrix, SWOT, and positioning data.
Click "Generate Report" to build your competitive analysis report.